Strickland’s Auto Shifts Gears with User-Friendly Website Built for Conversions:

 

User-Friendly Website Drives Growth & Boost Bookings for Strickland’s Auto & Car Rentals

 

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Project Overview:

Strickland’s Auto, a trusted name in Bailey, NC, offers a wide selection of reliable rental cars at competitive rates. They approached us to develop their first website to establish a strong online presence, streamline the booking process, and attract new customers in the Raleigh & Wilson NC area.

Challenges:

• Lack of Online Presence: Without a website, Strickland’s Auto is invisible to potential customers searching for car rentals online. This limits their ability to compete with other rental agencies in Bailey, NC.
• Manual Booking Process: Relying solely on turo, phone calls or in-person visits for bookings can be inefficient and time-consuming for both customers and staff.
• Limited Local Visibility: Strickland’s Auto might be missing out on potential customers searching for car rentals specifically in Bailey, NC and RDU Airport.

Goals:

• Establish a Strong Online Presence: Create a user-friendly website as their digital storefront, making it easier for potential customers to find them online.
• Streamline the Booking Process: Implement an online booking system allowing customers to reserve cars quickly and conveniently at any time.
• Increase Online Bookings: Attract more customers searching for car rentals in Bailey, NC, by improving online visibility and user experience.
• Enhance Local Visibility: Optimize the website and leverage Google My Business to increase their ranking in local search results and attract customers specifically in the Bailey area.
• Data-Driven Marketing: Utilize website analytics and martech tools to track website performance, understand customer behavior, and optimize marketing campaigns for better targeting and ROI.

By addressing these challenges and achieving these goals, the new website can become a valuable asset for Strickland’s Auto, helping them attract new customers, streamline operations, and ultimately grow their business.

Our Approach:

To meet Strickland’s Auto’s goals, we implemented the following strategies:

• User-Friendly Website Design: We designed a clean and intuitive website with a focus on user experience and conversions. The website allows visitors to easily browse Strickland’s Auto’s car selection, compare features and pricing, and make online reservations quickly and conveniently.
• Seamless Booking Process: We developed a streamlined online booking system that allows customers to reserve a car in just a few clicks. This eliminates the need for lengthy phone calls or in-person visits.
• Martech Integration: We integrated Facebook Pixel and Facebook CAPI to track user behavior and optimize advertising campaigns on Facebook. Additionally, we set up Google Analytics to analyze website traffic, user engagement, and track the website’s overall performance.
• Local SEO Optimization: We optimized the website for relevant keywords to improve search engine ranking and attract potential renters searching for car rentals in Bailey, NC and surrounding areas. This included creating high-quality content about Strickland’s Auto’s services.
• Google My Business & Search Console: We set up a Google My Business page for Strickland’s Auto to increase local visibility in search results and on Google Maps. We also implemented Google Search Console to monitor website performance, identify and fix technical SEO issues, and track website indexing by Google.

Results & Impact:

Since launching the new website, Strickland’s Auto has seen significant improvements in attracting and converting online customers:

• Increased Website Traffic: Website traffic is consistently growing since launch, attracting more potential renters searching for car rentals in Bailey area.
• Improved Conversion Rates: Online bookings have increased by 300% due to the user-friendly website design and streamlined booking process.
• Enhanced Local Visibility: Google My Business optimization has increased Strickland’s Auto’s local ranking and online presence within Bailey, NC.
• Data-Driven Marketing: Martech integration allows Strickland’s Auto to track website analytics and optimize their marketing campaigns for better targeting and improved return on investment (ROI).